Problem:

Design a logo for an established Mustang enthusiast car club based on their current geometric design. The logo would be used as a die cut, vinyl decal and on club apparel for its members. Business cards for current members to hand out to prospective members were also needed for the club to grow.

Solution:

I first established a clear connection with the Mustang by using a horse's head in a polygonal design rather than a coyote. The line design allows for versatility as a die cut decal on vehicles and embroidery/screen printing for apparel.

Business card mockup

Shirt mockup

Hat mockup

I then carried over the geometric design into a typographic logo that is strong enough to stand alone and establishes a clear connection with the brand. Simple color and contrast provides clear readability of the logo even on a small scale, like business cards.

Hoodie mockup