Design a logo for an established Mustang enthusiast car club based on their current geometric design. The logo would be used as a die cut, vinyl decal and on club apparel for its members. Business cards for current members to hand out to prospective members were also needed for the club to grow.
I first established a clear connection with the Mustang by using a horse's head in a polygonal design rather than a coyote. The line design allows for versatility as a die cut decal on vehicles and embroidery/screen printing for apparel.
I then carried over the geometric design into a typographic logo that is strong enough to stand alone and establishes a clear connection with the brand. Simple color and contrast provides clear readability of the logo even on a small scale, like business cards.