Produce a brand identity and pattern for a fictitious company inspired by a Finnish pattern designer, Maija Isola.
Researching Maija Isola's pattern design provided a sense of her inspiration and design style which focused on both abstract and representative designs based on nature without fear of imperfections. With this in mind, I devised a pattern that works in large and small scale formats with imperfections by misalignment of design elements and texture along the edges of the pattern.
The use of realistic colors provides a beautiful palette for the eye while plain lines and shapes provide abstraction of shape forms. The logo is derived from a serif typeface inspired by the tradition of fabric design and textured to give an imperfect shape.