Problem:

Produce a brand identity and pattern for a fictitious company inspired by a Finnish pattern designer, Maija Isola.

SOLUTION:

Researching Maija Isola's pattern design provided a sense of her inspiration and design style which focused on both abstract and representative designs based on nature without fear of imperfections. With this in mind, I devised a pattern that works in large and small scale formats with imperfections by misalignment of design elements and texture along the edges of the pattern.

Pillow mockup

Canvas bag mockup

Wallpaper mockup

The use of realistic colors provides a beautiful palette for the eye while plain lines and shapes provide abstraction of shape forms. The logo is derived from a serif typeface inspired by the tradition of fabric design and textured to give an imperfect shape.

Stationery mockup