Design a branding campaign for a fictitious Italian restaurant with a loose upscale style and a sense of modernity connected to rich Italian history.
To develop an upscale appearance, I designed a beautiful script font. With usability in mind, I crafted 2 designs, the first of which allows for a classy vibe with a script front combined with a modern and narrow sans serif font. The second was designed to be more relaxed with the use of an underline in place of subtext for use when applicable.
Next I crafted a menu boasting a clear visual hierarchy that is easy to scan and visually appealing with a great contrast through utilizing space and color as design elements. Business cards with a strong information hierarchy match the menu to maintain the branding scheme. The flat color pallet gives a vintage feeling reminiscent of Italian heritage.