I'm working on a package design for Amber Grain, one of the fictitious brands found here. I thought I would share a little bit of my process behind it as I'm designing it. The name of the line of beer is "Liquid Gold," so here is a peak at the logo design for it.

I wanted to make the letters flow like liquid does so I chose to do a script font that varies in it's flow, also like liquid. This is just a preliminary sketch that will be altered for better flow and scale when the digital concept is finished. I may even add in some highlights to the letters. Check back to see the final product.

- Zachary Pounds