Design Process

I'm working on a package design for Amber Grain, one of the fictitious brands found here. I thought I would share a little bit of my process behind it as I'm designing it. The name of the line of beer is "Liquid Gold," so here is a peak at the logo design for it.

I wanted to make the letters flow like liquid does so I chose to do a script font that varies in it's flow, also like liquid. This is just a preliminary sketch that will be altered for better flow and scale when the digital concept is finished. I may even add in some highlights to the letters. Check back to see the final product.

- Zachary Pounds

Recent Logo

As a member of an online Mustang forum I noticed a fellow member, Peter, in need of a watermark for his photos. Mostly shooting nature and wildlife while branching into the automotive sector, he wanted a watermark that would brand him as a professional and be well suited for both categories of photography and also as a logo to be used on business cards. After various discussions and revisions, he decided upon the design below.

Peter G Nyren Logo

Being a designer and a photographer I can relate to my clients that have a difficult time branding for more than one aspect of their career and interests. As a designer I like so many different design styles and queues that it makes things difficult to find a balance between what I like and how I want to portray myself to clients and in general, to the world.

I have found that there is rarely a design that will satisfy every aspect a person desires to cover. It's best to make a list of all the things you want your brand to embody and focus on the main ones you wish to achieve. This helps the designer and also ensures the best results for your brands identity.

- Zachary Pounds

Behind the Scenes

Over the weekend, after visiting my fiancé at her work, I decided to make a trip north of Atlanta to an old location I used for photography. The building and lot had been remodeled and caused me to stop using it but after a two year hiatus I managed to make it out and test it. I'm extremely pleased with the results so far from working on the edits. Here is a photo from behind the scenes to give you all an idea of one area I used while shooting. 

behind the scenes

This location is fairly versatile and has multiple photogenic areas including a parking deck. Check out some of the photos on my Flickr here.

- Zachary Pounds

Location Testing

Location Test - Cody

I've recently been looking for new locations for private shoots and stumbled upon this one a few weeks ago. I had a friend visiting from North Carolina so I decided to use his car as a test subject. His Mustang provides as a great test subject due to the dark blue color (Deep Impact Blue for those interested). Seeing what objects show in the paint, (trees, light, and other surroundings) is key for future shoots and also for finding what part(s) of the location work for certain shots as well as how the lighting is. 

Spoiler Details

The trees provide great background for detail photos with prime lenses and produce a great Bokeh effect. The long road also allows for fantastic full body photos due to Bokeh. This location is fairly versatile with a clear view of the sky for sunset photos, although I did not capture one. I'm thoroughly looking forward to future photoshoots at this new location this summer and fall.

- Zachary Pounds