I'm Zachary Pounds, a recent graduate of Kennesaw State University and Graphic Designer. While I was studying design at KSU, I realized that design is not something you master, it is an ever-changing thing. So, I work every day to learn and expand my knowledge of design to continually improve upon my skills. I truly enjoy designing and find it hard to pull myself away from the paper that I'm sketching ideas on or the computer where I work my magic.
After working on a design for a client the most rewarding thing they can say is "You read my mind," or "You exceeded my expectations." Words like that make all my time and effort a success. With that said, I hope you enjoy looking at and reading about the work I love to create.
If you like what you see, then drop a line through my contact page.
- Zachary Pounds
Here I have displayed a few examples of branding I have completed for clients as well as projects I took the initiative to design and mockup. Follow the links to learn more about each brand.
Logo, Stationery, Poster Ad, Package Design
Self-imagined brand featuring a rustic aesthetic for a fictitious brewing company
Logo, Business Card, Apparel
Rebranding produced for an established Mustang enthusiast club based on previous geometric design.
Logo, Business Card, Menu, To Go Menu
A faux café created with a classy but relaxed style.
Logo, Stationery, Pattern, Product
Branding for a faux fabric company based on the design style of Finnish designer Maija Isola.
Logo, Stationery, Apparel
Brand identity for a fictitious gym based on the phrase used by millennials that pertains to work ethic.
Examples of design and document layout for both macro and micro formats show a use of creativity outside of branding and portray a solid foundation of my design knowledge.
You may click the images to enlarge them.
Recreate the cover of a novel.
I chose Twilight, a best selling novel, in order to challenge myself to design a cover that better represents its story. I developed a design that is both beautiful and grotesque with two anatomical hearts. One heart has a healthy appearance to represent Bella Swan, a human, with the other heart decaying to represent Edward Cullen, a vampire. I then positioned them to create the abstract heart symbol for love due to the story revolving around the two characters' romance. I balanced the grotesque nature of the hearts with an elegant script title for the novel and wrapped a flourish around the hearts to represent the coming together of the two characters who begin a romance that spans over 4 novels in a series.
Design an original piece in the style of an established graphic artist with a focus on wildlife and nature.
Through research of graphic artists that focus on flora and fauna as their subjects, I chose to replicate the work of Justin Maller. His colorful designs border the line of abstract and iconic design through his use of polygons and photorealistic colors. I selected a Cheetah for its powerful presence and its impressive ability to run at high speeds when hunting prey. I chose to capture that motion and power through the pose of the Cheetah, use of color, and shape design in its large muscular features. Use of color also creates the illusion of depth on the animal's stomach and legs as well as a necessary visual contrast.
Generate an effective postcard invitation design that best represents Kennesaw State University's students in the Digital Writing, New Media Arts, and Technical Communication degree programs. Following university guidelines is key.
I crafted rustic a design that represents the struggle students go through in college, those who are worn down but remain dignified and bold. The use of bright Kennesaw State University colors in combination with texture portray that struggle visually. The most important information about the event is displayed on the front of the card while the back holds the remaining information needed to reach the event on time. The back of the card carries over the color and texture design cues of the front to create a sense of unity.
Write and design a two page spread on a topic of interest using color, correctly attributing work to its authors, and creating a visually interesting document.
To create a spread that is visually interesting through the use of depth I modified a photo licensed for reuse with modification to form a pop art style image of Peyton Manning. This image also functions as a dramatic framing element of design for its textual content. The text contains a strong information hierarchy through the use of headings, spacing, bullet points, and color to highlight specific information. A pull quote provides an interesting excerpt from the text to grab potential readers' attention and create more visual interest.
My photography is centered around cars but focuses on details and angles of cars that emphasis their best features. I capture these images for enthusiasts who own the cars. They use the images to post on their social media pages and also for decoration within their home.
Some of the images have also been used by companies in their product catalogs and promotional materials.
I'm always looking to speak with fellow professionals and potential clients. If you have an opportunity to collaborate then feel free to message me using the form below
I look forward to speaking with you.
- Zachary Pounds